This expression (from Lewis Carroll) aptly sums up the range of intended topic areas on this blog - thoughts, comments and observations on the mundane and the grand: the small pleasures, nagging frustrations and the brave ideas that inspire. Design, travel, branding, books, images, architecture, food, semiotics - and my little boy Arjyo, all are part and parcel of this blog.
posted by Jay Dutta @ 12:35 am
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I am Jaydeep or Joydeep Dutta, most often abbreviated to Jay or JD (based on the hemisphere I am in). I live in the midst urban chaos, auditory and visual overload in the heart of Southern India with my naughty talkative 4 year old son and my good friend and partner (and voice of conscience).
A designer by training - I wear many hats - including typographer, ethnographic researcher, photographer, steam engine driver, opinionated creative director and rarely a chef's too. My work and interests have steered me towards the universe of strategic marketing and brand management. I suppose the logical bent of mind that typographers are usually endowed with helps a bit.
The changing Indian brandscape proved to be a carrot and I relocated from a little English village in Sunny Cheshire - to a brand new world for brands.
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